A new members only e-commerce site named WeTheAdorned.com has recruited fashion trendsetter Sarah Jessica Parker as its curator. The website scheduled to launch this spring, will present exclusive, limited jewelry collections. Each week a different designer curated by Parker, will be individually featured showcasing their distinct brand. The initial jewelry designer partners include T.Cyia, Pamela Love, Erickson Beamon, Dannijo, Paige Novick, Lizzie Fortunato, and Lulu Frost.
“The premise of WeTheAdorned is to do away with the typical discount model and provide consumers with something they really want: an in-season, luxurious shopping experience for exclusive jewelry made by designers they know, trust and love,” says Tim McElwee, WeTheAdorned Co-Founder.
WeTheAdorned is free to sign-up, and general members will have access to jewelry not offered to non-members. Premium members paying a one-time annual fee are given VIP accessibility to both exclusive jewelry and price points. WeTheAdorned will offer jewelry in semi-precious stones and metal as well diamonds and gold.