Stash by Sarah Jessica Parker

Sarah Jessica Parker Unveils New Fragrance, Stash

Stash Sarah Jessica Parker


It is hard to believe that fashion icon, Sarah Jessica Parker’s first fragrance was released 11 years ago!   SJP has been keeping herself rather busy these days with her Sarah Jessica Parker footwear line, and  gearing up for her first TV role since “Sex & City” in HBO’s  new series Divorce,  that we were delighted with the announcement of her newest scent, Stash. “When we were creating this fragrance it felt so original, unique and subversive…like we were working on a secret government project, noted Parker. “I thought of the name STASH, because the fragrance came to resemble a precious stone – something you have to stash away because it’s so valuable.” At first glimpse of Stash, it bears resemblance to an old-school bottle of spirits with clean soft curves topped with a satin black and gold rimmed cap and the fragrance’s name written in gold on a ripped piece of black gaffer tape. Stash is the rebellious sibling to Sarah Jessica Parker’s first perfume Lovely, that gave a lavender, amber, and orchid-base whiff. Parker’s new perfume, wraps raw sexy masculine notes with flirtatious feminine ones to craft a universally exciting scent. Top notes include grapefruit zest, black pepper and sage with middle notes of patchouli, ginger lily and pistachio and a drydown of olibanum, massoia wood, vetiver and musk. Stash is available in a 30ml for $50, 50ml for $75 a 100ml for $85 and a rollerball for $25  at Ulta Beauty.

Stash by Sarah Jessica Paker