American brand label Bill Blasshas re-entered the market by launching a modernized collection catering exclusively to E-Commerce customers worldwide. The label that was established in the 1970’s is having a rebirth under the helms of creative director Chris Benz. The collection includes women’s ready-to-wear, handbags, shoes, and accessories and will ship to over 65 countries beginning this week. The E-commerce site was built from scratch, and is designed to allow for consistent rollout of product. To boost the company’s ingenuity, Bill Blass has created an in-house digital studio where new product can be photographed seamlessly and uploaded onto the site in record time. Benz is no stranger to American sportswear and took a page from the Bill Blass archives by adorning florals and ruffles and keeping to the casual yet fashionable way of dressing. The collection is far from basic, and includes ruffled skirts, tee shirt dresses in sequins, oversized clutches. Hues are comprised of bright orange, yellow and red with navy and nude. To view our favorites from the collection, scroll through our gallery. Or visit the entire collection at billblass.com.