Last night, Bloomingdale’s unveiled their store windows at their 59th street flagship location to showcase the one-of-a-kind Super Bowl XLVII helmets that were created by 48 members of the Council of Fashion Designers of America. Bloomingdale’s and the CFDA produced a mini tailgate party in front of the Lexington Avenue location for passerby and then proceeded to a more private cocktail affair at the newly renovated Loews Regency hotel attended by a handful of NFL players and designers including Nick Folk, Prince Amukamara, Diane von Furstenberg, Stacey Bendet, Cynthia Rowley, Donna Karan, and Bloomingdale’s Chairman and CEO Michael Gould. Starting January 15- February 4 enthusiasts are able to place bids on the helmets at Bloomingdales.com/superbowlhelmets.
Opening bids start at $248 and 100% of the net proceeds will benefit the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. In addition, Bloomingdale’s is installing pop-up shops retailing Super Bowl-themed apparel and accessories from Nike, Junk Food, Smart Turnout and Freshman Cap, at New York locations and online. Super Bowl XLVII will take place on February 2nd at MetLife Stadium in East Rutherford, New Jersey.