They say the neon lights are bright on Broadway, and on this Thursday, November 14th at 12:01 H&M will shine their lights on the top of its newest location at 4 Times Square, and team up with Lady Gaga with a ribbon cutting ceremony. The Times Square location will also be the first store worldwide to debut the vastly anticipated Isabel Marant for H&M collection.
To commemorate the opening, the first 1,000 shoppers in line will each receive an Access to Fashion Pass valuing from $10-$1,000. Twenty customers will obtain a golden ticket allowing them a meet and greet Ms. Gaga and gain early access inside the retailer.
The 42,000 square foot space marks H&M’s 12th location in Manhattan. H&M Times Square includes apparel for men’s women’s and children’s, with a separate “shop in shop” area for accessories. The interior highlights digital elements including LED screens, a charging station equipped with iPads, and interactive mannequins.
Photo: Courtesy of H&M