Today, fast fashion retailer H&M will unveil its largest store in the world located at 1 Herald Center in Manhattan at 12 noon with a special performance by Grammy Award singer/songwriter John Legend. H&M Herald Center sits at the southwest corner of 34th street where Broadway and 6th Avenue meet and spans 63,000 square feet. It includes 4 floors of fashion and will house men’s, women’s and children apparel, H&M Home Collection, cosmetics and a shoe department for both men and women.
The H&M Herald Center store marks the retailer’s 13th location in Manhattan and its 3rd flagship in New York City. Legend is scheduled to perform and cut the ribbon on opening day where 20 winners chosen at random will have the opportunity for a meet and greet with the singer. In addition, the store will distribute Fashion Passes and giveaways and vouchers to customers who donate garments to be recycled in partnership with their sustainability efforts.
H&M is creating ‘fashion for the face’ by launching a new full range beauty line scheduled to arrive in stores this fall. The collection will feature an array of makeup, haircare, and body care as well as beauty tools. The fast-fashion retailer will create dedicated beauty areas within their stores to make the shopping experience for trends effortless. The initial launch will include over 700 products, followed by new and limited-edition color collections each season. Customers will get excited with colors, whether their look is natural, classic or fashion-forward. H&M’s new beauty line will replace existing beauty products featured at H&M and will include two added collections. One, a premium beauty line and a Conscious assortment of Ecocert-approved sustainable products.
Photo: Courtesy H&M
H&M Reveal Their Star Studded Holiday Campaign
Legendary jazz crooner Tony Bennett and pop diva Lady Gaga are teaming up again now for H&M’s 2014 Holiday campaign. The two New York natives and superstars will appear in a commercial for the Swedish retailer performing a track from their new album Cheek to Cheek, scheduled to release September 23. This is the second partnership between the two artists celebrating the music of jazz. Gaga last appeared on Bennett’s album Duets II in 2011 in the track “The Lady Is A Tramp”. The campaign will make its global TV debut in November, with an extended version available exclusively at hm.com and appearing in print media. Lady Gaga is currently on her artRAVE: ARTPOP Ball Tour and will perform next month at New York Fashion Week to fête Harper Bazaar’s September issue. Tony Bennett, who recently celebrated his 88th birthday, is headling the ITunes festival in London on September 6.