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H&M's Annual Coachella Dance Party

H&M's Annual Coachella Dance Party

H&M’s Annual Coachella Dance Party

Partygoers were surprised upon arriving H&M’s annual Coachella dance party last week when they saw LED lights and lasers projecting the Alexander Wang x H&M collaboration logo.  This late night dance party became epic when it revealed the retailer’s new designer collaboration with fashion favorite Alexander Wang. The collection, which will include apparel, accessories, and lifestyle products for both men and women, will debut in stores and online November 6th. Later, attendees including Katy Perry, Lorde, Chanel Iman, A$AP Rocky, Fergie and Zoe Kravitz enjoyed performances by Major Lazer, Jesse Marco, Just Blaze and Iggy Azalea.  This marks the retailer’s twelfth designer collaboration since its inception with Karl Lagerfeld in 2004.  “I am honored to be a part of H&M’s designer collaborations,” noted Wang. “The work with the team is an exciting, fun process. They are very open to pushing boundaries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”

Photo Credit: BFANyc