Bobbi Brown Launches New Mascara For International Women's Day

Celebrate International Women’s Day With Pretty Powerful Mascara

Pretty Powerful Mascara Marks International Women's Day

Pretty Powerful Mascara Marks International Women’s Day

In honor of International Women’s Day, Bobbi Brown Cosmetics presented Pretty Powerful Mascara, an innovative all-in-one formula equipped to lengthen, thicken, and define lashes without flaking, smearing, smudging or clumping.

Pretty Powerful Mascara will be available for purchase in the US, UK, Korea, and South Africa where every cent of the retail price will be donated to the beneficiaries of the Pretty Powerful Campaign, including The Girl Rising Fund, for women and girls that are aligned with the mission to empower women and girls through education. “Pretty powerful is a campaign that focuses on confidence”, says Bobbi Brown, Founder & COO of Bobbi Brown Cosmetics, “ Nothing makes a woman or girl feel more confident than being educated and gaining the knowledge and skills to better her life and the lives of her family and community.” The limited edition tube is fashioned in Bobbi’s signature pink with the campaign’s logo and retails for $25.

To purchase the Pretty Powerful Mascara, and to learn more about supporting The Pretty Powerful Campaign for Women & Girls, visit Bobbi Brown Cosmetics online at

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