Residencia Patrón, Brings Mexican Luxury Experience To New York City
PATRÓN Tequila, is bringing modern, Mexican luxury to New York City with Residencia Patrón, a destination celebrating Mexican culture and cutting edge. This two-day immersive experience brings together a representation of the Patrón time-honored handcrafted tequila process alongside Mexican artisans, inventors and creators who push the boundaries of contemporary Mexican luxury.
Situated in Chelsea’s iconic Gallery Row at Studio 525, on Friday March 25 and Saturday March 26, 2022, guests can experience Mexican food, drink, fashion and culture. Inspired by Mexico’s surge of creatives and master makers, Residencia Patrón is brought to life in collaboration with Fabiola Zamora and Danaé Salazar, the luminaries and co-founders of Mexico’s Revista 192. The duo expertly curated a residency of bold Mexican creators and artists who represent the modern heritage and unshakeable integrity of Mexico.
Residencia Patrón features immersive architectural installations paying homage to the Patrón tequila-making tradition, bringing to life the unique production process of Patrón, inclusive of its use of a tahona stone that crushes its 100% Weber Blue Agave to create tequila.
Throughout the experience, guests will be transported to an atelier of Mexican craft and creativity that features cuisine, drink, art, fashion, fragrance, accessories and more.
“ Patrón is thrilled to bring together such an inspiring group of creative vanguards who relentlessly push the boundaries of what you think you know of Mexican creativity and luxury, noted Chloe Lloyd-Jones, Vice President of Marketing at Patrón. “We are honored to create a residency where consumers in the U.S. can experience the talent and vibrancy of these collaborators while also discovering the passion and mastery that goes into making Patróntequila.”
To enjoy the Residencia Patrón experience, guests must book in advance at Tock.com. All guests must show proof of vaccination and be 21+ to attend.