New York Fashion Week: Proper Cloth Presentation

Hosted by sponsors Esquire Magazine and Rogaine, menswear brand Proper Cloth went against the SS15 fashion week grain to showcase its FW14 looks. Once a specialty brand purely focused on custom-made men’s shirting, the dapper brand is now moving into a full menswear line. The event took place in a Tribeca venue specially dubbed The Esquire for this special fashion week gathering. With complimentary cocktails and hearty hors d’oeuvres on hand, the afternoon felt more like a swanky reception than just a simple fashion show. Throughout the show, the brand showcased sleek tailoring, classic masculine looks, and effortless layering. Designer Seph Skerritt was on hand after the show for a brief Q&A in which he expressed gratitude for the support from those in attendance and described the essence of Proper Cloth. The looks and materials are soft, unstructured, and comfortable creating a timeless look. Every detail of the clothing has been thoughtfully planned including the use of fabrics and unlined jackets. Rogaine “brand celebrity grooming expert” Diana Schmidtke was also on hand to discuss next season’s grooming trends and the inspiration for the “everyman” hair styles featured in the show. For the dapper man, Proper Cloth could become his new go-to.

Photo: Getty Images

 

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