Old Navy + Joe Zee New York Fashion Week Party
Joe Zee Teams Up With Old Navy With New York Fashion Week Party
In addition to his new role as editor in chief of Yahoo’s fashion site, Joe Zee is Old Navy’s new style ambassador this fall. To celebrate the new partnership, Joe Zee and Old Navy held a fashion week party with guests including Katie Holmes, Hilary Rhoda, June Ambrose and Jay Manuel at Location 05 studios. Partygoers enjoyed specialty cocktails named Fall Foliage and Pear Thyme Sparkler and took pics inside the social media photo booth. Female guests created custom eye shadow compacts from E.L.F. Cosmetics and received jewelry tattoos. Even Katie Holmes showed a little rebellious streak by adding temporary tattoos on the back of her neck and arm before dashing to catch a flight. The tag line, “Fall in Love” appeared throughout the loft with ads featuring a diverse cast of men, women, and kids in sweaters, a knit dress and denim retailing for between $15 and $45. Joe Zee will appear in a series of videos to be posted on Old Navy’s web site discussing their favorite looks for fall and streetwear looks. Here is a video with Zee and fashion bloggers Ashley Fultz, (http://thestyleeditrix.com) and Sydne Summer (http://sydnestyle.com) discussing their fall favorites.
Photo: BFANyc