Madewell Launches Denim Every Day for Fall
For 24 days, Madewell is taking their core category and will release exciting limited edition collaborations, unique exclusives and one-of-kind pieces illustrating their passion for denim. Each day, until August 18, an item will be announced on Madewell.com and via their Social Media platforms including Instagram, Facebook, and Pinterest highlighting finds like a very limited edition denim chair collaboration with ABC Carpet & Home and one with Gwyneth Paltrow’s site Goop. “Thinking out of the box and reimagining how denim could be used for this program was a lot of fun for my team, “ noted Joyce Lee, Head of Madewell design. “ It was a sky’s: the: limit process that allowed us to use denim to create some of our favorite things — think furniture, sneakers, art and even a candle.”
A Vans x Madewell collaboration kicked off day one with a pair Sk8 Slim High Tops that were redone in two-tone denim on denim. Other partnerships include a limited edition Ft. Lonesome customized jean jacket, a candle from P.F. Candle Co. that has the scent of overalls fresh from laundry, and one with Heather Day Notecards. Over the course of the 24 -day denim obsession, Madewell will also debut maternity styles from an exclusive collaboration with Goop highlighting a denim jumpsuit, relaunched items that were had been previously discontinued, sold out favorites, as well as the arrival of Madewell’s Anywhere Jean- designed to wear anywhere and go anywhere that has a super soft feel and stretch retailing south of $100.
Photo: Courtesy of Madewell