Maybelline Introduces New Products for July


Maybelline New York, the official makeup sponsor of Mercedes Benz New York Fashion Week has developed a slew of new products for It girls this season. Exploring trends backstage before they hit the runway Maybelline New York has produced key products to stock up on this month to maintain nails, eyes, and skin red carpet ready:


To carry on with the polka dot trend revealed this year Maybelline New York has introduced the Polka Dot Line by Color Show. Available in 5 spot on shades including Drops of Jade, Dotty, Clearly Spotted, Pretty in Polka, and Blue Marks The Spots, The polishes instantly create fashionable polka dots when applied to the surface of the nail.

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Continuing with the metallic tones and textures shown on the runway Maybelline is introducing to trendsetters The Holographics by Color Show. This new nail lacquer includes metallic pearls that transfer onto the nail to create a cyber-celluloid effect. The nail lacquer imparts color that shifts from shade to shade depending on the light and angle. Holographics by Color Show is available in 5 electrifying shades: Blue Blaze, Alluring Rose, Mystic Green, Lavender Lustre, and Bold Gold.



The dramatic eye makeup is steady on trend this season with Maybelline New York’s Eye Studio Color Tattoo Pure Pigments Eye Shadow and Eye Studio Master Smoky Liner.



The Eye Studio Color Tattoo Pure Pigment intensity and tattoo tenacity will keep eyes picture-perfect for up to 24 hours while the Eye Studio Master Smoky liner allows beauties to perfect the smoky eye look in 2 easy steps. For the big eyed beauty look Maybelline New York simplified the technique by introducing us to Falsies Big Eyes by Volum’ Express. This mascara provides bigger wide-open eyes with its dual brushes all in one product. Falsie Big Eyes by Volum’ Express is available in 3 washable shades: Blackest Black, Very Black and Brownish Black, and 2 waterproof shades: Very Black and Brownish Black.

Falsies Big Eyes Mascara


To create a matte skin look and reduce oil and shine, Maybelline New York has concocted a lightweight gel based formula labeled FIT me! Shine-Free Stick Foundation. The foundation, built with an anti-shine core with ultra absorbent powder perfectly balances skin and absorbs excess oil. The convenient portable stick makes it a great travel companion for quick touch ups.



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