Madewell Launches First Line of Intimates That Includes Bralettes
Did we ever mention how much we love Madewell? Most of all, they are our go to specialty retailer for denim. And now, we can rely on them for intimate apparel. Madewell is stepping into spring 2017 with one of the latest trends by introducing a collection of bralettes and underwear. Madewell has now launched its first line of intimate apparel, signifying this will be an ongoing category for the brand!
The collection features 42 pieces of bralettes and bottoms in three fabrics highlighting lace, mesh trimmed, and cotton modal. As a result, we have the perfect solution for how to pull off the lace bralette as a top trend. Wear one of these super cutebralettes over a tee, under a blazer or just by itself. The mesh trimmed bralettes are available in black, white wash, light stone and deep river. Also, the lace bralettes are available in colors black, steel white, brainwashed peri, and rosewood pink. And, the cotton modal fabric is comfy enough for lounging all day! They are available in shades of black, heather and pink.
Madewell’s head designer Joyce Lee recognized the absence of un-fussy intimate apparel and thankfully created this new group. “The team and I were having trouble finding minimalist bralettes and underwear that were made for everyday. We were looking for pieces that were high quality, uncomplicated and comfortable but still looked good. So we decided to make intimates that filled that void and matched Madewell’s approach to dressing,” noted Lee. “We wanted to give our woman those foundational pieces she needs, because that’s where it all starts when she gets dressed. The collection is a little bit tomboy, a little bit sexy and—above all—feels amazing on. Our ultimate goal is to create pieces that are equally beautiful as they are functional.”
The Madewell intimates collection ranges in price from $12.50-$35 and is available online at Madewell.com, select Nordstrom stores and at all 112 Madewell retail locations.