Sarah Jessica Parker Joins Exclusive Jewelry Experience WeTheAdorned

January 16, 2014/in News + Features/by Stephanie Redhead

A new members only e-commerce site named WeTheAdorned.com has recruited fashion trendsetter Sarah Jessica Parker as its curator. The website scheduled to launch this spring, will present exclusive, limited jewelry collections. Each week a different designer curated by Parker, will be individually featured showcasing their distinct brand. The initial jewelry designer partners include T.Cyia, Pamela Love, Erickson Beamon, Dannijo, Paige Novick, Lizzie Fortunato, and Lulu Frost.

“The premise of WeTheAdorned is to do away with the typical discount model and provide consumers with something they really want: an in-season, luxurious shopping experience for exclusive jewelry made by designers they know, trust and love,” says Tim McElwee, WeTheAdorned Co-Founder.

WeTheAdorned is free to sign-up, and general members will have access to jewelry not offered to non-members. Premium members paying a one-time annual fee are given VIP accessibility to both exclusive jewelry and price points. WeTheAdorned will offer jewelry in semi-precious stones and metal as well diamonds and gold.

H&M Opens In Times Square With Lady Gaga

November 11, 2013/in News + Features/by Stephanie Redhead

Shining On Broadway H&M Arrives in Times Square

They say the neon lights are bright on Broadway, and on this Thursday, November 14^th at 12:01 H&M will shine their lights on the top of its newest location at 4 Times Square, and team up with Lady Gaga with a ribbon cutting ceremony. The Times Square location will also be the first store worldwide to debut the vastly anticipated Isabel Marant for H&M collection.

To commemorate the opening, the first 1,000 shoppers in line will each receive an Access to Fashion Pass valuing from $10-$1,000. Twenty customers will obtain a golden ticket allowing them a meet and greet Ms. Gaga and gain early access inside the retailer.

The 42,000 square foot space marks H&M’s 12^th location in Manhattan. H&M Times Square includes apparel for men’s women’s and children’s, with a separate “shop in shop” area for accessories. The interior highlights digital elements including LED screens, a charging station equipped with iPads, and interactive mannequins.

Photo: Courtesy of H&M

Guess Introduces Priyanka Chopra For Holiday 2013 Ad Campaign

November 5, 2013/in News + Features/by Stephanie Redhead

Priyanka Chopra Is The New Guess Girl Making History

Guess’s newest face is Bollywood icon Priyanka Chopra. The former Miss World, actor, and recording artist is joining the list of Guess girls that include Amber Heard, Claudia Schiffer and Kate Upton. This marks the company’s first- ever-Indian model in the brand’s 30-year history. “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” mentioned Paul Marciano, Creative Director for Guess? Inc., “Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.” Chopra is channeling a young Sophia Loren as she appears in a vintage-inspired holiday 2013 campaign lensed by Bryan Adams. The ad campaign shot in black and white features Priyanka Chopra portraying a glamorous movie star while in a stylish Mediterranean villa. “For as long as I can remember, Guess has been at the epicenter of fashion for women”, mentioned Chopra, “Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what Guess is all about.” The Guess holiday campaign will appear in the December issues of fashion magazines, at www.guess.com, and at Guess boutiques.

Photo Credit: Guess Inc.