Guess’s newest face is Bollywood icon Priyanka Chopra. The former Miss World, actor, and recording artist is joining the list of Guess girls that include Amber Heard, Claudia Schiffer and Kate Upton. This marks the company’s first- ever-Indian model in the brand’s 30-year history. “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” mentioned Paul Marciano, Creative Director for Guess? Inc., “Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.” Chopra is channeling a young Sophia Loren as she appears in a vintage-inspired holiday 2013 campaign lensed by Bryan Adams. The ad campaign shot in black and white features Priyanka Chopra portraying a glamorous movie star while in a stylish Mediterranean villa. “For as long as I can remember, Guess has been at the epicenter of fashion for women”, mentioned Chopra, “Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what Guess is all about.” The Guess holiday campaign will appear in the December issues of fashion magazines, at www.guess.com, and at Guess boutiques.
Photo Credit: Guess Inc.