Fast-fashion retailer H&M Hennes & Mauritz just revealed the launch of its e-commerce site, HM.com in the U.S. H&M’s shop online will encompass the latest collections sold in-store for women, men, and kids as well as “online-only” items. H&M Shop Online launch also marks the debut of H&M Home, available exclusively online, transforming H&M into a lifestyle brand. H&M Home includes towels, bed linens, and additional trendy home textiles and accessories. To feature the arrival of HM.com, H&M is offering an exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, the collection will be unveiled globally in just about 200 H&M stores and online September 5th. U. S. customers will have the opportunity to be the first in the world to shop the collection on August 22nd! To celebrate the launch of HM.com, H&M will open a pop-up shop on August 22nd in the Meatpacking District to give fashion lovers a preview of its e-commerce. The pop-up shop will feature the Paris Show Collection, a Try-On Lab, and a virtual check-out system where buyers can make purchases via iPads.