Athleta Partners With Derek Lam 10 Crosby
The term “athleisure” is certainly on the rise this year with more fashion brands taking into consideration the consumer’s desire of living an active trendy lifestyle. Fitness apparel company, Athleta has just announced their first-ever collaboration with designer Derek Lam with his contemporary line, Derek Lam 10 Crosby to launch Fall 2015. The collection will merge Lam’s signature minimalistic aesthetic and femininity with Athleta’s performance fabrics and fitness appeal.
“Our customer leads a very active lifestyle,” noted Lam. “Fitness is very much a part of it and we always strive to create clothing which works in her life. Athleta’s expertise in performance fabrics and fibers has offered us a really exciting opportunity to create a collection which complements perfectly what we do for Derek Lam 10 Crosby.” The assortment will include jackets, sweatshirts, leggings, dresses and custom designed sneakers at a slightly higher price point from Athleta’s current line and will be sold starting September 2015 at the Derek Lam 10 Crosby boutique in SoHo, select Athleta stores and online at www.athleta.com.
Stella McCartney Pre-Fall 2015
Day To Night Looks Highlight Stella McCartney Pre-Fall 2015
The Stella McCartney Pre-Fall 2015 presentation was held at The James Burden Mansion, once known for its lavish parties thrown by James Burden’s wife in the early 1900’s and now home of Sacred Heart’s lower school. Guests including Kristen Stewart and Chloë Sevigny viewed as models played a little miniature golf and ping -pong while styled in pre-fall 2015.
Tops are exciting in vibrant prints, including a silk floral in gold and green and tunics shown in several creations. Pants are loose at times yet elegant making day-to-night looks effortless. Outerwear pieces are tailored in clean-cut lines, decorated with large buttons. Highlights include a strapless jumpsuit in floral print and a strikingly beautiful faux fur vest.
Photo: BFANyc
Yigal Azrouël Pre-Fall 2015
Pre-Fall 2015 suggests androgyny fused with feminine silhouettes through unique textures. The collection includes two suits that are tailored to precision, while adding a feminine touch, like the wrap around belt suit with delicate trim. Favorites include a black leather moto jacket paired with skinny pants with zip detail and a fur vest paired with skinny pants.
Just Keep Swimming With Nager By Nic Hyl
A Q & A With swimwear designer, Nager by Nic Hyl during her showcase event
I know during this past holiday season most of us were thinking about ugly sweater parties, long lines and delayed UPS packages. But just for a second close your eyes and think: Beach…Sun…. Relax.
Although it is not exactly the time for a swimsuit, we should realize that swimsuit season is right around the corner. I mean Resort/Cruise 2015 is quickly approaching! So as much as I like the rest of you would like to think it is never coming let’s be real and remember that these over sized sweaters, hoodies, and boots will soon become a bathing suit, sarong and flip-flops. I was fortunate enough to be invited to the Nager by Nic Hyl showcase event where I had the opportunity to meet the designer Nic Hyl, of this amazing collection. Like most New Yorkers, I was running around like a chicken with my head cut off and could only stay for a flash but for the short period I was there I realized I needed to talk to the individual who created this cross back one piece that had my jaw hit the floor. I would have taken the body that was in it too but I digress. So lucky Nic was able to make some time to chat about all things swimwear with me:
How many swimsuits should one person own?
Nic Hyl: As you would guess, A LOT or the illusion of a lot. For Nic, having 2-3 basics bottoms and mix and match tops is a great way to always have a fresh new look for beach or poolside. If you are a one-piece kind of gal 2-3 with accessories have the same effect and look.
How should one select a swimsuit?
NH: SMOOTH… your suit should sit smooth on your skin making it look and feel like second skin. No lumps or bumps… if you have to keep adjusting and tweaking your suit it might not be the right one for you. Keep your options open when looking for bathing suits.
How do you care for a swimsuit?
NH: Wash with cold water and swimsuit wash or lingerie wash and line dry. Regular detergent breaks down the fibers in a suit. If you love it do what is right and be kind to your suit.
I also inquired to Nic where swimwear was going for her and the industry. She mentioned that it is moving into ready to wear. A beach sarong is now your dinner dress. The Caftan is what you wear to the market during lunch. Swimwear is becoming a piece of clothing to be worn all day and not just for the pool or beach.
You are now ready for the pool/beach season and pick a Nager by Nic Hyl suit with confidence.
Hello Palm Beach, Target Reveals Lilly Pulitzer for Target
Target Reveals Their Next Designer Collaboration, Lilly Pulitzer For Target
Leave it to Target and Lilly Pulitzer to turn a wintry snowy day in New York into sunshine with pink, filled one with pops of print and color. Target revealed their next designer collaboration: Lilly Pulitzer for Target today at the Four Seasons Restaurant Pool Room. Editors were presented with the collection in a room transformed into Palm Beach, the birthplace of the brand.
The 250-piece assortment will include women and girls apparel, accessories and shoes as well as home accessories and beach gear. The collection will highlight 15 limited-edition prints created exclusively for the collaboration. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection, “ noted Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. The limited edition collection will be available at all Target stores in the U.S. and Canada and on Target.com April 19.
Photo: Courtesy
