Alice + Olivia Fall 2015 Presentation
The Alice + Olivia Fall 2015 collection by Stacey Bendet was inspired by the rock and roll era of London of the late 60’s and early 70’s. The Prince George Ballroom was the venue for this season’s presentation and was filled with a bevy of models outfitted in the must- haves for fall while tunes such as The Doors “Light my Fire” and “Sunshine Superman” by Donovan played in the background. Texture is the new print for fall as models were decked in sometimes rich, and textured fabrics, maxi dresses with lace details, and graphic diamond designs. The Alice + Olivia girl is attracted to layering as seen in winter shorts paired with long tops and coordinating jackets. As Bendet noted, “This season is about personal expression. It is about bold femininity. It is about glamour. The clothes have a true rock and roll vibe while being simultaneously very romantic.” The color palette included winter white, black and camel as well as rich jewel tones of dark reds, greens and blues.
Athleta Partners With Derek Lam 10 Crosby
The term “athleisure” is certainly on the rise this year with more fashion brands taking into consideration the consumer’s desire of living an active trendy lifestyle. Fitness apparel company, Athleta has just announced their first-ever collaboration with designer Derek Lam with his contemporary line, Derek Lam 10 Crosby to launch Fall 2015. The collection will merge Lam’s signature minimalistic aesthetic and femininity with Athleta’s performance fabrics and fitness appeal.
“Our customer leads a very active lifestyle,” noted Lam. “Fitness is very much a part of it and we always strive to create clothing which works in her life. Athleta’s expertise in performance fabrics and fibers has offered us a really exciting opportunity to create a collection which complements perfectly what we do for Derek Lam 10 Crosby.” The assortment will include jackets, sweatshirts, leggings, dresses and custom designed sneakers at a slightly higher price point from Athleta’s current line and will be sold starting September 2015 at the Derek Lam 10 Crosby boutique in SoHo, select Athleta stores and online at www.athleta.com.
