Bobbi Brown Unveils Wellness & A Concept Shop Called JustBobbi.

We knew the moment makeup artist Bobbi Brown departed from her cosmetics enterprise that only bigger and better things were in stored for the beauty guru. For starters, Brown has partnered with retailer Lord & Taylor as Creative Consultant. She has also unveiled a concept shop inside select L&T stores and online called, JustBobbi. While the retail landscape has changed over the past few years with stores closing, this concept shop adds value to the retail experience in store. JustBobbi features an array of merchandise incorporating wellness and beauty products to apparel and accessories that echo her unique aesthetic and holistic lifestyle.

Wardrobe essentials including Hudson denim, Giles and Brother accessories and wellness items like Super Elixir and Dr. Frank Lipman supplements are highlighted in the shop, along with her new book, Beauty From The Inside Out.

“I’m thrilled to partner with a store as iconic as Lord & Taylor as I embark on this new chapter with justBobbi,” noted Bobbi Brown, Founder of Bobbi Brown Cosmetics, Lifestyle Expert and newly appointed Creative Consultant at Lord & Taylor. “It’s the perfect opportunity to share my insight, knowledge and passion with consumers and help revolutionize the way we experience beauty and wellness.”

JustBobbi will be updated monthly with on-trend gems, selected personally by Brown. Select Lord & Taylor stores include New York City’s Fifth Avenue flagship, Garden City, NY, Westchester, NY, Stamford, CT, and Brown’s hometown, Oak Brook, IL.

Photos: Courtesy Getty Images for Lord & Taylor