Yoplait Creates Signature Collection With Christopher Straub

 

Just in time for New York Fashion Week, yogurt favored Yoplait introduced a limited edition Signature Collection of yogurt cups styled by Project Runway alum, Christopher Straub at a private event held at Mercedes-Benz Lincoln Center. The Yoplait Signature Collection is available in six fashionable flavors and sold exclusively at Target. To fete the snack collaboration, Straub was on hand to deliver a fashion forward experience by showcasing the dresses and sketches that inspired the six delectable flavors while guests sampled some with granola and fruit toppings including harvest peach, strawberry, orange crème, blueberry patch, key lime pie and strawberries n bananas. On top of creating the limited edition cups, Straub designed two original gowns using Yoplait cups and lids that were also on display. “For me, fashion design is more than designing clothing-its about translating real-life textures and lines into statement pieces,” noted Straub. “I wanted to find the personality in each flavor and bring it front and center”.

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