What do you get when former Elle editors join forces with a retailer known for the largest list of designer collaborations? The best of both worlds! Who What Wear, the online fashion magazine co-founded by Hillary Kerr and Katherine Power is bringing their street style expertise to Target. Beginning January 31 at select target stores and online at target.com style stalkers will have the opportunity to snag apparel and accessories ranging in price from $14.99 – $49.99.
What started as a blog consisting of daily posts on the latest fashion trends and news has become the go to style source for many seeking tips such as How to Dress Like Amal Clooney to learning the next fashion brand before your friends do. Who What Wear x Target is an ongoing collaboration, where the retailer will introduce a month-by-month collection of apparel and accessories. The first installment will include an assortment of blazers, dresses, skirts and tops for easy spring layering. A black leather moto jacket is paired with a white tie blouse, floral print slacks and sandals. And styling the crucial fabric to your wardrobe, denim is done effortlessly with a polka dot blouse and belt bag. “At Target, we’re always looking for new and exciting ways to bring great style at an incredible value to our guests,” said Stacia Andersen, senior vice president, apparel and accessories. “The fashion marketplace continues to evolve and our guests today are looking for inspiration from many different places, specifically street style. We’re thrilled to be able to partner with Who What Wear to provide our guests with the styles they crave.” Below is the lookbook to help with your spring wish list. Like past Target collaborations, this one is sure to sell out quickly.
Photo: Courtesy of Target