Yoplait Creates Signature Collection With Christopher Straub

February 23, 2015/in News + Features/by Stephanie Redhead

Just in time for New York Fashion Week, yogurt favored Yoplait introduced a limited edition Signature Collection of yogurt cups styled by Project Runway alum, Christopher Straub at a private event held at Mercedes-Benz Lincoln Center. The Yoplait Signature Collection is available in six fashionable flavors and sold exclusively at Target. To fete the snack collaboration, Straub was on hand to deliver a fashion forward experience by showcasing the dresses and sketches that inspired the six delectable flavors while guests sampled some with granola and fruit toppings including harvest peach, strawberry, orange crème, blueberry patch, key lime pie and strawberries n bananas. On top of creating the limited edition cups, Straub designed two original gowns using Yoplait cups and lids that were also on display. “For me, fashion design is more than designing clothing-its about translating real-life textures and lines into statement pieces,” noted Straub. “I wanted to find the personality in each flavor and bring it front and center”.

Photo: Courtesy

Hello Palm Beach, Target Reveals Lilly Pulitzer for Target

January 6, 2015/in Fashion/by Stephanie Redhead

Target Reveals Their Next Designer Collaboration, Lilly Pulitzer For Target

Leave it to Target and Lilly Pulitzer to turn a wintry snowy day in New York into sunshine with pink, filled one with pops of print and color. Target revealed their next designer collaboration: Lilly Pulitzer for Target today at the Four Seasons Restaurant Pool Room. Editors were presented with the collection in a room transformed into Palm Beach, the birthplace of the brand.

The 250-piece assortment will include women and girls apparel, accessories and shoes as well as home accessories and beach gear. The collection will highlight 15 limited-edition prints created exclusively for the collaboration. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection, “ noted Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. The limited edition collection will be available at all Target stores in the U.S. and Canada and on Target.com April 19.

Photo: Courtesy

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Target Launches Limited Edition Annie Collection Inspired By Film

November 11, 2014/in Entertainment/by Contributing Reporter

Joseph Altuzarra Celebrates #Altuzarra for Target Launch

September 13, 2014/in Entertainment/by Stephanie Redhead

We Celebrate The Launch Of Altuzarra For Target

Joseph Altuzarra, Target and NET-A-PORTER.COM kicked off New York Fashion Week with a private shopping event at Skylight Clarkson to fête the Altuzarra for Target Collection launch before it hits stores on September 14. It was certainly a night of glamour and sparkle. The setting was decorated with armies of mannequins in mirror boxes resembling a fun house displaying the collection as the light of a night sky twinkled in the ceilings. Guests including Keri Russell, Naomi Watts, Ivanka Trump, Fern Mallis, Derek Blasberg, and Naomie Harris were seen in the boutique area shopping the coveted collection. Merchandise quickly ran out which is a strong indication of what to expect on Sunday at Target stores and online. The collection consists of nearly 50 pieces ranging in price from $18- $90 for apparel and $30-$80 for accessories. Noteworthy pieces that were dwindling include a military trench coat in green/black, a red bohemian style embroidered dress, a black ankle boot and black Jacquard trench coat. A modified assortment of the collection will also be available online at NET-A-PORTER.com.

Photo: BFANyc

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Peter Pilotto For Target Collection

February 3, 2014/in Fashion/by Stephanie Redhead

Target’s New Collaboration: Peter Pilotto For Target

Congratulations to Peter Pilotto and Christopher De Vos of Peter Pilotto on winning the 2014 BFC/Vogue Designer Fashion Fund! The London-based design duo have partnered with Target this month on a limited edition collection debuting February 9^th. The assortment features over 60 pieces of kaleidoscopic prints and bold color combinations of dresses, skirts and accessories many retailing for less than $60. Peter Pilotto is currently sold in 50 countries worldwide and in retailers including Selfridge, Le Bon Marché, Bergdorf Goodman and Saks Fifth Avenue.