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Adidas Originals Unveils New Flagship Store in SoHo

How New York Celebrates World Emoji Day

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Pepsi Celebrates World Emoji Day With Interactive Pop Up

If you own a computer, iPhone, tablet or any android device, chances are you have definitely scrolled through all of the emojis on your keyboard, so why not celebrate the fun characters!   If you live in New York City, perhaps you were of the lucky few to fete the unique pop-up interactive experience thanks to the team at Pepsi. Pepsi created a tremendous interactive pop up just in time for World Emoji Day. The pop up situated in SoHo was designed to show how we have used symbols and imagery throughout history. The exhibit, entitled: Love: From Cave to Keyboard, Imagined by Pepsi® brought notables including Maggie Gyllenhaal, Chanel Iman, and Olivia Palermo and DJ Duo Lion Babe to celebrate the festivities. The exhibit explored the advancement of communicating through the emotional lens of love including crave drawings; smoke signals, sign languages and even silent film! We explored inspirational photography, Betty Boop and the astounding global language of emojis while enjoying Pepsimoji-tos and Cosmojis . Missed the exhibit? Don’t fret, we have some cool snaps to share and make sure to mark July 17 on your calendar next year!

Photo: Getty Images

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Maggie Gyllenhaal

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Chanel Iman

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Lion Babe

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Pepsi Celebrates World Emoji Day With Interactive Pop Up

Beckley Unveils Pop Up Shop in SoHo

Airweave Opens Flagship in New York

airweave Opens First U.S. Store In SoHo

The City That Never Sleeps may get some rest thanks to Airweave, a leading brand of premium bedding toppers and pillows in Japan. They have opened their first US retail flagship store located at 498 Broome Street in SoHo. The 2,400 square foot space offers a modest, clean and contemporary design equipped with a private room for elite customers to undergo sleep assessments and a personal shopping experience. Airweave is recognized to minimize strain on joints and reduce restlessness while sleeping producing a life-enhancing sleep experience leaving customers refreshed upon waking. To fete, a private cocktail event was held with President and CEO Motokuni Takaoka and 2014 Olympic Gold Medalist Ice Dancers Meryl Davis and Charlie White, whom are Airweave brand ambassadors. Airwaves products range from $190 to $1,570, and can also be purchased online .

Airwaves Opens NY Flagship

NEW YORK, NY – MARCH 11: Motokuni Takaoka, Meryl Davis and Charlie White attend the first U.S store opening in SoHo of airweave on March 11, 2015 in New York City. (Photo by Neilson Barnard/Getty Images)

Airwaves Opens NY Flagship

Airwaves Opens NY Flagship

 

Photo: Getty Images

 

Shopping Alert: Fendi Pop Up Shop Arrives in SoHo

John Varvatos: Rock in Fashion

 

John Varvatos Book Signing

Designer John Varvatos tributes Rock and Roll for influencing his life and career that the menswear designer has released his first book, John Varvatos: Rock in Fashion with a dedication to his family, for putting up with his rock and roll obsession. “I wouldn’t be where I am today if not for the music I discovered growing up in Detroit in the late 1960s and 1970s,” mentioned Varvatos, “Overall, this book is a collection of visuals that have been meaningful to me and have made a lasting impression on my work.”

The oversize hardcover includes 250 + images of music’s icons including Jimi Hendrix, Prince, Led Zeppelin, B.B. King and The Rolling Stones.  For each photo, Varvatos provides remarks on the subject, and an assessment on each artist’s fashion style.

To celebrate, a book unveiling party was held Wednesday night at the John Varvatos SoHo boutique. Guests were treated to cocktails and had the opportunity to meet Varvatos while he happily signed copies of the book. Rock in Fashion will continue as Varvatos kicks off his book launch by hosting additional events in New York at Bloomingdales, Los Angeles, San Francisco and Chicago.  John Varvatos: Rock in Fashion can be purchased at John Varvatos boutiques and www.johnvarvatos.com