On Saturday Fendi opened their pop-up shop located at 122 Greene Street, near Prince Street through December 31st. The 630- square foot store parallels their London Pop up shop at Harrods decorated with neon lights and arcade games. The temporary space offers a fresh energy to the brand: Exposed brick interior, customized Fendi vending machines for handbags, unique pieces available only to that location, and having an iconic theme rotation each month. The first theme is an assortment of Minis, including 2Jours, Peekaboo and Selleria. Ablove is a preview video that was released regarding the SoHo location.
Photo Credit: Fendi