DIFFA, (Design Industries Foundation Fighting AIDS) is making New York City a hopeful place to shop for a cause this holiday season by opening the DIFFA Gift For Life Pop Up Shop, at the Siegel-Stockman Showroom on 126 W. 25^th Street for a few short days, December 2-6. The Chelsea showroom will house a wide range of gifts, accessories, and home décor for everyone on your holiday list from 30 notable designers and brands including Tory Burch, Jonathan Adler, Kata Golda, Kenneth Cole, Kravet, LAFCO NY, Marc Blackwell New York, Michael Aram, and West Elm. An added bonus: All sales at the pop-up will benefit DIFFA’s mission to fight against HIV/AIDS. Purchasing fashionable gifts and home goods that do good is a no brainer! DIFFA Gift For Life Pop Up, hosted by the Retail Design Institute, is a few blocks from the Retail Design Collective and coincides with their weeklong showcase of the latest visual products and trends in New York City. Each year in the spring we visit DIFFA’s DINING BY DESIGN where the raw space at Pier 92 is transformed into an extravagant dining atmosphere. The Pop-Up Shop retail destination will be no exception, as students from the Fashion Institute of Technology and LIM College designed it. The store will open December 2 from 10am-5pm, December 3 from 10am-7pm, December 4 from 10am-5pm and December 5 from 11am-4pm.

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