Tag Archive for: Levi’s
What’s New In Men’s Underwear: Levi’s Basics
A Sneak Peek Inside Levi’s Basics Men’s Underwear
Levi’s® is launching its first collection of men’s underwear and socks as Levi’s® Basics. The denim brand known for its classic American style and fit is introducing to men this fall seven distinguished collections of men’s underwear and socks created with alike quality and functionality as a pair of Levi’s. The collections encompass everything from tees and tank tops, briefs and boxer shorts all with a unique twist. Highlights include The Commuter Series Collection: It is designed for the urban bike rider offering boxer briefs and training shorts with a mesh gusset for breathability and comfort and also reflective waistbands for road safety and style. Long and short-sleeve tees feature reflective threading and hidden pockets for daily commuting.
Their 400 Series made from 100% merino wool for softness and natural fibers includes Long and short sleeve tops, boxer briefs and long johns with a self-covered waist band for ultimate luxury. The Surplus Collection, from vintage Levi’s marries style and all-day comfort with military-inspired stamp details available in multipacks. Levi’s Basics will be available for purchase at select Levi’s stores and Macy’s beginning July.
Levi’s Spring/Summer 2013
Inspired by India and the spirit of transformation from old to new, Levi’s Spring/Summer 2013 collection brought back from their voyage a transcendent culture found in bold color block stripes, shibori-inspired prints in a range of patterns and techniques. This season also marks the rollout worldwide of Levis footwear, formed in-house. The India-inspired theme is also shown in footwear with colored suede desert boots, and unique woven leathers.
Beginning January 2013, Levi’s will introduce globally a new collection called Waste<Less made of denim for both men and women incorporating post-consumer waste, specifically recycled plastic bottles and food trays. “By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.” Each Levi’sWaste<Less product will include a minimum of 20% post-consumer recycled content, or, on average, eight bottles per jean.
We also received a sneak peek to a new collaboration between that will unveil next year so stay tuned….
