Inspired by India and the spirit of transformation from old to new, Levi’s Spring/Summer 2013 collection brought back from their voyage a transcendent culture found in bold color block stripes, shibori-inspired prints in a range of patterns and techniques. This season also marks the rollout worldwide of Levis footwear, formed in-house. The India-inspired theme is also shown in footwear with colored suede desert boots, and unique woven leathers.
Beginning January 2013, Levi’s will introduce globally a new collection called Waste<Less made of denim for both men and women incorporating post-consumer waste, specifically recycled plastic bottles and food trays. “By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.” Each Levi’sWaste<Less product will include a minimum of 20% post-consumer recycled content, or, on average, eight bottles per jean.
We also received a sneak peek to a new collaboration between that will unveil next year so stay tuned….