The Fragrance Foundation Awards Honors The Best In the Fragrance World
The biggest night in fragrance, The Annual Fragrance Foundation Awards, was held Tuesday evening at Lincoln Center’s Alice Tully Hall, hosted once again by Alec Baldwin. Originally founded in 1949 to help educate consumers on the international fragrance industry, it has become one of the most vivacious events in the scent world. The event celebrates the outstanding achievements in the area of perfumery in categories ranging from Fragrance of the Year, to Best Packaging, Best Advertising Campaign, Consumer Choice to Breakout Star. So, without further ado, here are the 2016 Fragrance Foundation Winners….
FRAGRANCE OF THE YEAR:
PACKAGING OF THE YEAR:
MEDIA CAMPAIGN OF THE YEAR:
SOCIAL MEDIA CAMPAIGN OF THE YEAR:
360-DEGREE MARKETING CAMPAIGN OF THE YEAR:
INTERIOR SCENT COLLECTION OF THE YEAR:
BATH & BODY LINE OF THE YEAR:
INDIE FRAGRANCE OF THE YEAR:
FRAGRANCE HALL OF FAME:
Music mogul and entrepreneur Sean John Combs, is entering the fragrance arena again this time with his latest scent, 3AM scheduled to hit counters in May. Since nothing good happens after 2, we are quite intrigued. The Social NY has learned that 3AM is the moment of decision where anything can happen and all is forgiven. As the fragrance notes, at 3AM, a pulse of light shines and there is a realization that your night is not quite over. The fragrance includes notes of bergamot, mandarin, cardamom, geranium, fig leaves and orange blossom. “Fragrance is truly a passion of mine and I have always said that it is the finishing touch to anyone’s outfit and mood, “ noted Combs. “For my newest scent, 3AM, I have combined the most luxurious ingredients to create a fragrance that draws everyone close to you while washing away your sins. It has both sensual and fresh notes reminiscent of a night that you never want to end. 3AM is at once breathtaking, addictive, and slightly dangerous leaving even the most elegant men and women uninhibited.” The EDT will be available in two sizes: A 1.7 oz. retailing at $55 and a 3.4 oz. for $70.