On Pointe: The Ballerina Butterfly
Contemporary fine jewelry artist Cindy Cho and actress/philanthropist Sarah Jessica Parker co-designed an extraordinary jewelry piece to be auctioned at Sotheby’s Hong Kong in October benefitting the New York City Ballet. The “Ballerina Butterfly” brooch, the 6thdesign from the Black Label Masterpiece Butterfly Collection was inspired by the poise and elegance of the ballet. It is made of titanium and 18-karat gold body, and features a cushion-cut brown diamond weighing 26.27 carats, three rough brown diamond slices weighing 47.71 carats, and three pieces of conch pearls weighing 7.25 carats, surrounded by 4,698 diamonds en mass weighing 98.09 carats. The Ballerina Butterfly brooch was completed over the course of two years combining Chao’s workmanship with Parker’s insightfulness on style and design. The two met in 2011 during Chao’s Masterpiece Exhibition in Beijing. “I have had the great pleasure of knowing Cindy and her work for several years, and it has been an incredibly special experience to collaborate with her,” articulates Parker, “I am so pleased to partner with her on this project, which benefits the wonderful work of the New York City Ballet, an organization that is close to my heart.”
The Ballerina Butterfly brooch will be unveiled July 7-10 during Paris Haute Couture Week. It will then travel throughout Asia and make an appearance in New York on September 23rd at the New York City Ballet’s Fall Gala, where Chao and Parker will serve as co-chairs and then arrive Hong Kong in October, prior to the auction.
Photo: Cindy Chao The Art Jewel
As part of their Fall 2013 “Project Live Your Life” campaign, American Eagle has unveiled “Rock Your Walk” their first ever denim runway video. The video is actually a seamless series of videos celebrating one’s style in their latest American Eagle jeans. “Our Live Your Life campaign has been a huge success because it resonates with our customers desire to tell their story and express their optimistic, individual style,” noted Michael Leedy, Chief Marketing Officer, American Eagle Outfitters, Inc. To celebrate the launch, a bash was held at the American Eagle’s Times Square location where fashion influencers, trendsetters and the well-heeled crowd observed the unveiling of “Rock Your Walk” video. Attendees included Jessica Szohr, Vanessa Hudgens, celebrity stylist Dani Stahl, blogger Bryanboy and DJs Hannah Bronfman, Brendan Fallis and Harley Viera-Newton.
Right now, American Eagle customers from New York to Los Angeles are able to upload their own ‘Rock Your Walk’ video by visiting www.ae.com/RockYourWalk from a computer or their mobile device via Instagram or Vine. Customer’s videos will be added to the ongoing video as it treks across the country. The crème de la crème will be featured on American Eagle’s 15,000 square foot LED billboard screens in Times Square. In addition, Shazam App has partnered with American Eagle by offering fans the opportunity to download for free Bruno Mars’ song, “Treasure” on Shazam during the commercial’s airing from August 9th –August 25th.
Photo Credit: BFANYC