Shopbop Celebrates 2017 Spring Trends With #Findyourspring

Online shopping retailer Shopbop has kicked off their Spring 2017 campaign. It is dubbed, Find Your Spring. Find Your Spring is the retailer’s take on modern femininity. Their advertising highlights female friendship along with six key spring trends. The campaign features It girl sisters Suki and Immy Waterhouse, and model Alanna Arrington.

“We are extremely excited to be launching our global Spring 2017 campaign, ‘Find Your Spring’, with Suki Waterhouse, Immy Waterhouse and Alanna Arrington,” noted Shopbop’s Fashion Director, Caroline Maguire. “We feel we have chosen the perfect trio to represent the spirit of Spring in a very SHOPBOP way, with approachable style and a playful sensibility.”

Be on the lookout for the six spring trends embracing Pretty in Pink, Tailor Made, All Day Lingerie, Modern Americana, New Romantics, and SoCal Cool. The Find Your Spring Campaign will introduce photo and video content in the form of weekly lookbooks.

In addition, it will also incorporate the latest spring products. We know you cannot wait to see what is in store from the season’s top color, pink, to whimsical prints and romantic silhouettes. So to begin, we will show our favorites from the Pretty in Pink trend boutique. Next up, Tailor Made, as we will happily show how to pull off spring’s crisp, deconstructed shirting. Stay tuned!