Denim label Jordache, known for their signature body conscious and sexy fit jeans made popular in the late 1970’s has enlisted fashion icon, Sarah Jessica Parker as the new face for both The Jordache Look and Jordache women’s collection. “We are thrilled to have Ms. Parker as the brand’s new face, “ noted Liz Berlinger, President of Jordache, “ We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms. Parker is a mother, entrepreneur and a well-respected force in fashion.”

The Jordache Look collection launched online last month as the company’s first entry into e-commerce. The site highlights the brand’s heritage styles and iconic features including the original high-rise denim, straight leg silhouettes, and of course the Jordache horse-head logo. The collection also features modern styles in luxury four-way stretch fabrics in classic washes such as dark, deep indigo and acid washed. The jeans retail between $89-$149.

In addition, Jordache has created one-of-a-kind pieces ($300-$500) handcrafted from vintage Jordache jeans from the late 1970’s and 1980’s restyled by a local artisan. The Jordache Look collection is available at Jordache.com and the Jordache women’s collection is available exclusively at Walmart.

Photo: Courtesy of Jordache