It Girls Celebrate The Revamp Of Piperlime
The online boutique unveiled its revamped website highlighting inspirational social media feeds and a new logo. The new site incorporates streams of images arranged directly from Instagram providing concepts for customers to shop. To celebrate the new advancement, Piperlime will feature 25 “It Girls” including Supermodel Chrissy Teigen, Socialite Poppy Delevingne, Fashion Designer Claire Vivier, and NYC Influencer Christina Tosi of Momofuku Milk Bar who will provide tips and advice on the season’s must-haves. “We’re excited to integrate social media into our customers’ shopping experiences,” noted Lexi Tawes, Vice President and General Manager of Piperlime. “Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we’ve become a style resource.” In addition to the new site, the online boutique will also reveal the first-ever Piperlime Collection, a sophisticated assortment of apparel inspired by their chic and covetable style. Available online at the SoHo store in September, the collection will feature 68 classic pieces ranging in price from $34-$170.