Vision Expo East Reveals What’s Trending In Eyewear For 2018
The eyewear industry is ever evolving, as it has become more than just a necessity. Whether frames or sunglasses, they are vehicles for individual expression. Vision Expo, the trade show dedicated to this category, recently wrapped up their East Coast session held at NYC’s Jacob Javits Center. The event attracts more than 30,000 eyecare professionals each year and is the absolute fashion hub for eyewear, sunwear and accessories. Over 700 companies fill the bustling Exhibit Hall with launches of new designs and product lines. The affair highlights exclusive talks with influential eyewear designers, celebrity appearances and social events. These happenings helped solidify Vision Expo’s ranking in the list of Top Trade Shows in the United States.
Glasses are an opportunity for someone to make an impact on their style. Not only are they used to see everyday, it’s used as an accessory that defines who you are, and typically less expensive than a pair of shoes, coat or handbag. So here are a few highlights of what’s trending just in time for spring.
Boulder, Colorado based brand, Zeal Optics sources plant-based materials in all sunglass frames and lenses allowing for a higher purity. As a result, the lens are lighter allowing for comfort and all day performance.
Allure Eyewear highlighted The Kendall + Kylie Eyewear collection reflects each of their personal styles: Sleek and stylish with an edgy aesthetic. It features a mix of feminine tones with a modern balance.
To mark their 10th anniversary, Los Angeles based Barton Perreira is launching a special spring/summer collection. The collection is inspired by the designs of years past with a modern spin.