Paris Hilton released her new single this week entitled “Come Alive”, where the socialite/actress/entertainer is photographed in a vintage La Perla bodysuit on the cover and wearing a white Cage La Perla swimsuit in ads.
The luxury Italian lingerie and swimwear label is making strides this year with their re-launch, offering made to measure amenities on select items and selling exclusives including stylish bustiers, jewel-like bras worn as outerwear and sexy swimwear. La Perla also revealed their new boutique concept in London, Milan, and Hong Kong designed by architect Roberto Baciocchi. Bachiocci’s current retail client list includes fashion labels Miu Miu and Prada.
The new shop concept shapes a relaxed buying experience for women adorned in delicate feminine tones and furniture in silk velvet. It also features intimate fitting rooms bejeweled in tulle panels. The new store design is scheduled to roll out to 4 US boutiques this year including New York, Los Angeles and Las Vegas.
Photo Credit: La Perla