Columbus Circle Goes Underground Retailing With TurnStyle

Columbus Circle has an excellent blend of commuters, shoppers, tourists and residents living in the neighborhood so opening TurnStyle, at Columbus Circle’s 59^th Street Subway Station is sure to be a hit. TurnStyle is the name of the underground shopping concourse located between West 57^th and West 58^th Streets at the Columbus Circle 59^th Street subway station, one of Manhattan’s busiest turnstiles. Entrances also include The Time Warner Center, and the Hearst Towers. It is Manhattan’s latest style of retailing with a unique mixture of stores and kiosks featuring Starbucks, Brooklyn’s Ignazio’s Pizza, Dylan’s Candy, Project No. 8, Papyrus and Fab.com. Over 90,000 commuters pass through 59^th street- Columbus Circle being steps away from Time Warner Center, Central Park and Midtown offices. The concept appeals to commuters on -the go- searching for lunch or a latte, shopping for eyewear or cell phone gadgets and a marketplace for last minute flowers or wine before taking the A train. TurnStyle is comparable to Grand Central Terminal thanks to Susan Fine who led the redevelopment of Grand Central Terminal in the 1990s as director of real estate for the Metropolitan Transit Authority. Additional stores at TurnStyle include, Doughnuttery, New Stand, Kit’s Underground Wine and Spirits, Meltkraft, Blossom du Jour and Pressed Juicery. This is not the endpoint in underground retailing in New York as the city awaits Westfield World Trade Center and Fulton Center later this year.