La Prairie Celebrates 30th Anniversary With An Exhibit in New York
To mark its 30th anniversary of the Skin Caviar Collection, Swiss luxury beauty brand La Prairie linked up with contemporary artists to cultivate an exhibition that illuminates caviar in all of its facets. The exhibit entitled, The Art of Caviar, was held in Midtown Manhattan after a successful run in Paris. A private showing was held for VIPs including Judith Light, Dita Von Teese, Andy Cohen, and Zac Posen before it was opened to the public.
The Art of Caviar highlighted five immersive artistic installations for guests to explore and to learn a different element of the Skin Caviar Collection. “We are very excited about this first-of-its-kind collaboration that we feel perfectly embodies La Prairie’s intrinsic link with the world of art,” noted Greg Prodromides, Chief Marketing Officer of La Prairie Group. “In using precious caviar in its formulations, La Prairie continues to break the codes of luxury skincare, just as these talented artists go beyond the limits of the imagination. And just as their works begin with an audacious vision, so too does every La Prairie creation.”
The five art installations include Paul Coudamy’s Living Cells, which interprets La Prairie’s latest innovation, Skin Caviar Absolute Filler, through the concept of volume. The second work is also by Coudamy, entitled Solid Frequencies. Inspired by the beads of La Prairie’s original caviar indulgence, the piece is represented in a large form that is pierced by a glass tube and filled with small marbles.
A digital piece entitled, Moving Pixel was created by Bonjour Lab. It interprets the impressive lifting effect of La Prairie’s Skin Caviar Liquid Lift. Picture an accumulation of golden beads that form a silhouette frozen in time and space for a brief moment, resisting the undisputable effect of time and gravity.
The lower level of the exhibit housed an audiovisual installation by TremensS. A visual show of powerful laser cuts echoed La Prairie’s advanced process of steam distillation to capture Caviar Water. Following New York, the exhibition will travel to Hong Kong and will end in Shanghai.