During #NYFW Pop artist Donald Robertson teamed up with trendy retail concept store STORY by transforming it into an eye-popping creation covering it with his signature lip prints. STORY changes like a gallery every four to eight weeks and sells things like a store for everyone. This time around, Robertson shared a little love with Diet Coke by retailing limited-edition Diet Coke bottles in colorful kisses, customized Rolex watches, Canada Goose coats and make-your-own Smashbox Cosmetics lip-gloss. Stylish collaborations exclusive to STORY were displayed throughout including limited-edition shades by Warby Parker, Urban Ears headphones, Bow and Drape tee shirts and the launch of Robertson’s new children’s book, “Mitford at the Fashion Zoo”. The Fashion Week makeover was STORY’S 26Th installation and then it completely goes away and turns into a new store with a different theme. We are anxiously waiting to see what pops up next!
STORY 144 10th Ave, (between 19th and 20th street)