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DKNY Launches New Fragrance With Rita Ora In NYC

DKNY held its new fragrance MYNY launch in Madison Square Park and invited a few famous friends…. and regular people too.

As Hannah Bronfman dropped beats on the turn table, Rita with her big, warm and welcoming smile took to the stage in her DKNY silver pleated dress and platform sneakers to greet the crowd and shower them in MYNY to last a lifetime.

Since New York is known for its soft pretzels, Dominique Ansel was on hand with his heart-shaped pink salted version. Add some raspberry butter for dipping and every street vendor was ready to close up shop. Yes people were there to see Rita, Chrissy Teigen and Hannah but please believe there were those there to get their hands on  treats from Mr. Ansel because really who has time to wake up at 4 am and wait on line to get a cronut….(Rita who? Please pass me a pretzel and thank you.)

While AJ Calloway did a little interviewing with Rita her good friend and foodie Teigen made sure all snacks were edible (homegirl can eat check out her Instagram page).

Now that we have covered all the people let’s talk about the scent. With its jagged pieces heart shape bottle MYNY holds elements of raspberry, pink berry, vanilla, Egyptian jasmine and more.DKNY Launches New Fragrance With Rita Ora In NYC

As all perfume choices are personal this one you will have to smell to decide. Since Rita Ora is backing this scent I do see a few FiFi nominations in its future.  The power of the celebrity!!!!!