Maybelline Introduces New Products for July


Maybelline New York, the official makeup sponsor of Mercedes Benz New York Fashion Week has developed a slew of new products for It girls this season.  Exploring trends backstage before they hit the runway Maybelline New York has produced key products to stock up on this month to maintain nails, eyes, and skin red carpet ready:


To carry on with the polka dot trend revealed this year Maybelline New York has introduced the Polka Dot Line by Color Show. Available in 5 spot on shades including Drops of Jade, Dotty, Clearly Spotted, Pretty in Polka, and Blue Marks The Spots, The polishes instantly create fashionable polka dots when applied to the surface of the nail.

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Continuing with the metallic tones and textures shown on the runway Maybelline is introducing to trendsetters The Holographics by Color Show. This new nail lacquer includes metallic pearls that transfer onto the nail to create a cyber-celluloid effect.  The nail lacquer imparts color that shifts from shade to shade depending on the light and angle.  Holographics by Color Show is available in 5 electrifying shades: Blue Blaze, Alluring Rose, Mystic Green, Lavender Lustre, and Bold Gold.



The dramatic eye makeup is steady on trend this season with Maybelline New York’s Eye Studio Color Tattoo Pure Pigments Eye Shadow and Eye Studio Master Smoky Liner. 



The Eye Studio Color Tattoo Pure Pigment intensity and tattoo tenacity will keep eyes picture-perfect for up to 24 hours while the Eye Studio Master Smoky liner allows beauties to perfect the smoky eye look in 2 easy steps.  For the big eyed beauty look Maybelline New York simplified the technique by introducing us to Falsies Big Eyes by Volum’ Express.  This mascara provides bigger wide-open eyes with its dual brushes all in one product.  Falsie Big Eyes by Volum’ Express is available in 3 washable shades: Blackest Black, Very Black and Brownish Black, and 2 waterproof shades: Very Black and Brownish Black.

Falsies Big Eyes Mascara


To create a matte skin look and reduce oil and shine, Maybelline New York has concocted a lightweight gel based formula labeled FIT me!  Shine-Free Stick Foundation.  The foundation, built with an anti-shine core with ultra absorbent powder perfectly balances skin and absorbs excess oil.  The convenient portable stick makes it a great travel companion for quick touch ups.


Trish McEvoy Opens in Southampton this June

Trish McEvoy- revisedRenowed makeup artist Trish McEvoy is taking her beauty line to the beach this summer when she opens her first ever store in Southampton at 28b Jobs Lane on Saturday, June 29th. “I love the casualness of the Hamptons and how they complement New York, noted McEoy,  “ My boutique will be a little jewel box of a store. I want everyone who comes by to feel like they are visiting a friend.”  Beauty fans will be able to purchase makeup, fragrance and skincare from her team of experts along with exclusives including scented candles, beauty must-haves as well as coffee from New York’s quintessential restaurant Gotham Bar & Grill and All-Natural cooking sauces by Victoria Amory.




The Makeup Show

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Now in its 8th year, The Makeup Show took place at the Metropolitan Pavilion this weekend, proving once again to be one of the largest beauty pro-events in town.  The Makeup show travels internationally once a year to cities including New York, Los Angeles, Chicago, Orlando and Berlin, Germany conveying education and attendance from leading beauty professionals focusing on career building with seminars on Celebrity Makeup Tricks of the Trade and the Impact on Social Media/ Internet in the Beauty Business.  The makeup show features over 85 top beauty labels including MAKE UP FOREVER, NARS, MAC, Stila and Smashbox.



Alber Elbaz Fashions Eyes with Lancôme


Beginning June 15th beauty aficionados will be able to get a hold of the limited-edition eye collection Hypnose Show created by Lanvin’s creative director, Alber Elbaz and French luxury cosmetics Lancôme. The collection includes mascaras, eye palettes, and false eyelashes and will be sold in the US at counter and online at The false eyelashes will be sold exclusively at Nordstrom. The hypnose mascaras including doll, drama, definicils and star are retailed at $29. The four complementing eye palettes are $51 and the false eyelashes retail for $35.

This is the latest fashion collaboration Lancôme has arranged since L’Wren Scott’s holiday makeup collection in 2010. This fall, a limited edition color collection with Jason Wu is scheduled for counter. Advertising on Alber Elbaz for Lancome includes a 90 second video featuring Elbaz’s hand drawn characters which goes live online June 3d.

Photo Credit: Lanvin

Spa Week Begins April 15th-April 21st


The nationwide event to promote a healthy lifestyle that we call Spa Week begins its spring 2013 campaign next week.  Moving into its 18th installation, the event will offer consumers an opportunity to get pampered and treatments for $50.  Hundreds of spas, yoga and Pilates studios in addition to fitness and nutrition centers are offering up to three signature treatments and gift certificates for $50, instead of the normal cost which runs anywhere between $100-$500.  To review a list of participating spas or wellness locations please make sure to visit  Relax, Relate, Release!

Introducing Anthem Wares


Living in a city that is known as the fashion capital means continuously setting the trend.  And a true trend-setter is always two steps ahead, sporting incredibly rare accessories that sets them apart from everyone else.    Anthem Wares, the new E-Commerce Site definitely solves the answer to this predicament.  Recently launched, Anthem Wares offers hard to find accessories created by independent luxury labels from the across the globe.  The items for sale are largely exclusive pieces pulled from the designer’s own collection to create an idea of distinctiveness.  Gone are the days of walking on Bleecker  only to see 5 girls with the same clutch.  Anthem Wares includes accessories for men such as a handmade leather briefcase by Steve Mono ($550) or pearl and metal spike bracelet by Joomi Lim ($115.00).