Mark Cosmetics Celebrates 10 Years With Brand Ambassador Lucy Hale

Lucy Hale, Elle Varner
Photo: Courtesy

Pretty Little Liars star Lucy Hale and Avon’s beauty and fashion boutique brand, mark. fêted their tin anniversary with a private event held at Trump Soho’s SoHi Monday night.  “It’s all about the view”, said Global President, Meg Lerner to attendees enjoying the unobstructed skyline views atop Trump SoHo hotel. The skyline was the perfect backdrop while DJ Chelsea Leyland spun tunes throughout the evening.

Hale and Lerner welcomed guests to the affair and introduced the new collections before cutting the birthday cake. “I’m thrilled to be working with the mark. brand and help celebrate their 10th birthday,” commented Hale, “mark. encompasses so many of my personal passions – fashion, beauty and, most of all, empowering women.” R&B artist, Elle Varner treated attendees to a birthday serenade before Hale blew out the candles followed by a special performance.




Avon Introduces Mega Effects Mascara

mascara 3

Photo Credit: Avon

Avon has unveiled a new beauty product now 6 years in the making and worth every minute, called Mega Effects Mascara. Avon’s Mega Effects Mascara replaces the standard mascara wand with a new multi-dimensional brush that lifts top and bottom lashes from root to tip in an exciting way.  The result leaves bold lashes with panoramic volume. The secret weapon is the Wonderbrush.  It fits the curve of your eyes and can be used at 12 various angles for a corner-to-corner lash makeover. The bigger bristle area combs through lashes easily for clump-free volume, adding 40 percent more mascara to lashes. Mega Effects Mascara is available in black and brown black for $10 and can be purchased online at

mascara 2

Photo Credit: Avon


Maybelline Introduces New Products for July


Maybelline New York, the official makeup sponsor of Mercedes Benz New York Fashion Week has developed a slew of new products for It girls this season.  Exploring trends backstage before they hit the runway Maybelline New York has produced key products to stock up on this month to maintain nails, eyes, and skin red carpet ready:


To carry on with the polka dot trend revealed this year Maybelline New York has introduced the Polka Dot Line by Color Show. Available in 5 spot on shades including Drops of Jade, Dotty, Clearly Spotted, Pretty in Polka, and Blue Marks The Spots, The polishes instantly create fashionable polka dots when applied to the surface of the nail.

Featured Image

Continuing with the metallic tones and textures shown on the runway Maybelline is introducing to trendsetters The Holographics by Color Show. This new nail lacquer includes metallic pearls that transfer onto the nail to create a cyber-celluloid effect.  The nail lacquer imparts color that shifts from shade to shade depending on the light and angle.  Holographics by Color Show is available in 5 electrifying shades: Blue Blaze, Alluring Rose, Mystic Green, Lavender Lustre, and Bold Gold.



The dramatic eye makeup is steady on trend this season with Maybelline New York’s Eye Studio Color Tattoo Pure Pigments Eye Shadow and Eye Studio Master Smoky Liner. 



The Eye Studio Color Tattoo Pure Pigment intensity and tattoo tenacity will keep eyes picture-perfect for up to 24 hours while the Eye Studio Master Smoky liner allows beauties to perfect the smoky eye look in 2 easy steps.  For the big eyed beauty look Maybelline New York simplified the technique by introducing us to Falsies Big Eyes by Volum’ Express.  This mascara provides bigger wide-open eyes with its dual brushes all in one product.  Falsie Big Eyes by Volum’ Express is available in 3 washable shades: Blackest Black, Very Black and Brownish Black, and 2 waterproof shades: Very Black and Brownish Black.

Falsies Big Eyes Mascara


To create a matte skin look and reduce oil and shine, Maybelline New York has concocted a lightweight gel based formula labeled FIT me!  Shine-Free Stick Foundation.  The foundation, built with an anti-shine core with ultra absorbent powder perfectly balances skin and absorbs excess oil.  The convenient portable stick makes it a great travel companion for quick touch ups.


Trish McEvoy Opens in Southampton this June

Trish McEvoy- revisedRenowed makeup artist Trish McEvoy is taking her beauty line to the beach this summer when she opens her first ever store in Southampton at 28b Jobs Lane on Saturday, June 29th. “I love the casualness of the Hamptons and how they complement New York, noted McEoy,  “ My boutique will be a little jewel box of a store. I want everyone who comes by to feel like they are visiting a friend.”  Beauty fans will be able to purchase makeup, fragrance and skincare from her team of experts along with exclusives including scented candles, beauty must-haves as well as coffee from New York’s quintessential restaurant Gotham Bar & Grill and All-Natural cooking sauces by Victoria Amory.




The Makeup Show

featured image

Now in its 8th year, The Makeup Show took place at the Metropolitan Pavilion this weekend, proving once again to be one of the largest beauty pro-events in town.  The Makeup show travels internationally once a year to cities including New York, Los Angeles, Chicago, Orlando and Berlin, Germany conveying education and attendance from leading beauty professionals focusing on career building with seminars on Celebrity Makeup Tricks of the Trade and the Impact on Social Media/ Internet in the Beauty Business.  The makeup show features over 85 top beauty labels including MAKE UP FOREVER, NARS, MAC, Stila and Smashbox.



Alber Elbaz Fashions Eyes with Lancôme


Beginning June 15th beauty aficionados will be able to get a hold of the limited-edition eye collection Hypnose Show created by Lanvin’s creative director, Alber Elbaz and French luxury cosmetics Lancôme. The collection includes mascaras, eye palettes, and false eyelashes and will be sold in the US at counter and online at The false eyelashes will be sold exclusively at Nordstrom. The hypnose mascaras including doll, drama, definicils and star are retailed at $29. The four complementing eye palettes are $51 and the false eyelashes retail for $35.

This is the latest fashion collaboration Lancôme has arranged since L’Wren Scott’s holiday makeup collection in 2010. This fall, a limited edition color collection with Jason Wu is scheduled for counter. Advertising on Alber Elbaz for Lancome includes a 90 second video featuring Elbaz’s hand drawn characters which goes live online June 3d.

Photo Credit: Lanvin