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L’Oreal On the Go At Bryant Park

For a limited time L’Oreal Paris is taking its latest stop in beauty underground by unveiling their first-ever intelligent vending machine at Bryant Park’s subway station, located on the southwest corner of Fifth Avenue and 42nd Street. The L’Oreal Paris Intelligent Color experience has eyes, nail and lip products accessible for purchase in less than two minutes. Now, forgetting a tube of lipstick or a change of polish on your way to work or play is not a problem. First, the intelligent vending machine identifies the colors in a woman’s outfit and selects the most prominent and related color palettes, then recommends L’Oreal Paris products to match and purchase directly. The L’Oreal Paris Intelligent Color Experience is open now until December 30th on weekdays from 7:00AM-9:00PM, weekends 10:00AM-8:00PM with limited hours on Thanksgiving, Christmas Eve, and closed Christmas Day.

Photo: Courtesy L’Oreal

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Kerry Washington Joins Neutrogena Brand

Kerry Washington Joins Neutrogena

Emmy-nominated actress and Scandal star Kerry Washington has joined Neutrogena as its newest celebrity ambassador and will serve as the brand’s creative consultant.  In this role, Washington will work with Neutrogena’s marketing, scientific and retail departments.  “Her work ethic, charity commitments and, of course, her ability to balance it all while also having beautiful, healthy skin, made this an obvious fit.  She is truly aspirational to everyone,” noted Michelle Freyre, general manager, Neutrogena.  Washington’s first ads will appear in early 2014, corresponding with the company’s new product launch. “As a creative consultant, I will be able to have a real voice inside this amazing company, which is a tremendously exciting endeavor,” said Washington.  Neutrogena’s other celebrity ambassadors include Jennifer Garner, Gabrielle Union, Hayden Panettiere, and Diane Lane.  Next up for Kerry Washington is guest host of Saturday Night Live on November 2nd.

Photo Credit: Neutrogena

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Mark Cosmetics Celebrates 10 Years With Brand Ambassador Lucy Hale

Lucy Hale, Elle Varner
Photo: Courtesy

Pretty Little Liars star Lucy Hale and Avon’s beauty and fashion boutique brand, mark. fêted their tin anniversary with a private event held at Trump Soho’s SoHi Monday night.  “It’s all about the view”, said Global President, Meg Lerner to attendees enjoying the unobstructed skyline views atop Trump SoHo hotel. The skyline was the perfect backdrop while DJ Chelsea Leyland spun tunes throughout the evening.

Hale and Lerner welcomed guests to the affair and introduced the new collections before cutting the birthday cake. “I’m thrilled to be working with the mark. brand and help celebrate their 10th birthday,” commented Hale, “mark. encompasses so many of my personal passions – fashion, beauty and, most of all, empowering women.” R&B artist, Elle Varner treated attendees to a birthday serenade before Hale blew out the candles followed by a special performance.




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Avon Introduces Mega Effects Mascara

mascara 3

Photo Credit: Avon

Avon has unveiled a new beauty product now 6 years in the making and worth every minute, called Mega Effects Mascara. Avon’s Mega Effects Mascara replaces the standard mascara wand with a new multi-dimensional brush that lifts top and bottom lashes from root to tip in an exciting way.  The result leaves bold lashes with panoramic volume. The secret weapon is the Wonderbrush.  It fits the curve of your eyes and can be used at 12 various angles for a corner-to-corner lash makeover. The bigger bristle area combs through lashes easily for clump-free volume, adding 40 percent more mascara to lashes. Mega Effects Mascara is available in black and brown black for $10 and can be purchased online at

mascara 2

Photo Credit: Avon


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Maybelline Introduces New Products for July


Maybelline New York, the official makeup sponsor of Mercedes Benz New York Fashion Week has developed a slew of new products for It girls this season.  Exploring trends backstage before they hit the runway Maybelline New York has produced key products to stock up on this month to maintain nails, eyes, and skin red carpet ready:


To carry on with the polka dot trend revealed this year Maybelline New York has introduced the Polka Dot Line by Color Show. Available in 5 spot on shades including Drops of Jade, Dotty, Clearly Spotted, Pretty in Polka, and Blue Marks The Spots, The polishes instantly create fashionable polka dots when applied to the surface of the nail.

Featured Image

Continuing with the metallic tones and textures shown on the runway Maybelline is introducing to trendsetters The Holographics by Color Show. This new nail lacquer includes metallic pearls that transfer onto the nail to create a cyber-celluloid effect.  The nail lacquer imparts color that shifts from shade to shade depending on the light and angle.  Holographics by Color Show is available in 5 electrifying shades: Blue Blaze, Alluring Rose, Mystic Green, Lavender Lustre, and Bold Gold.



The dramatic eye makeup is steady on trend this season with Maybelline New York’s Eye Studio Color Tattoo Pure Pigments Eye Shadow and Eye Studio Master Smoky Liner. 



The Eye Studio Color Tattoo Pure Pigment intensity and tattoo tenacity will keep eyes picture-perfect for up to 24 hours while the Eye Studio Master Smoky liner allows beauties to perfect the smoky eye look in 2 easy steps.  For the big eyed beauty look Maybelline New York simplified the technique by introducing us to Falsies Big Eyes by Volum’ Express.  This mascara provides bigger wide-open eyes with its dual brushes all in one product.  Falsie Big Eyes by Volum’ Express is available in 3 washable shades: Blackest Black, Very Black and Brownish Black, and 2 waterproof shades: Very Black and Brownish Black.

Falsies Big Eyes Mascara


To create a matte skin look and reduce oil and shine, Maybelline New York has concocted a lightweight gel based formula labeled FIT me!  Shine-Free Stick Foundation.  The foundation, built with an anti-shine core with ultra absorbent powder perfectly balances skin and absorbs excess oil.  The convenient portable stick makes it a great travel companion for quick touch ups.


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Trish McEvoy Opens in Southampton this June

Trish McEvoy- revisedRenowed makeup artist Trish McEvoy is taking her beauty line to the beach this summer when she opens her first ever store in Southampton at 28b Jobs Lane on Saturday, June 29th. “I love the casualness of the Hamptons and how they complement New York, noted McEoy,  “ My boutique will be a little jewel box of a store. I want everyone who comes by to feel like they are visiting a friend.”  Beauty fans will be able to purchase makeup, fragrance and skincare from her team of experts along with exclusives including scented candles, beauty must-haves as well as coffee from New York’s quintessential restaurant Gotham Bar & Grill and All-Natural cooking sauces by Victoria Amory.