Sportswear Brand Athlete Makes Runway Debut At New York Fashion Week
As Athleta prepares to overtake Lululemon as the premier source for women’s athletic gear, they’ve injected a fresh breath of air into their new collection. Their SS15 runway show, A Crush of Adrenaline, played more like performance art than a traditional fashion show. The show opened to the sensual sounds of Fka Twigs as women clad in brightly colored athletic gear stretched and danced slowly, warming up for the workout to come. As the music got more aggressive (TNGHT, Disclosure, Major Lazer, Beyoncé’, Ariana Grande), more athletes stormed the stage in various modes of exercise including yoga, break dancing, trampoline jogging, and Swiss ball movements. The show closed out with all athletes posing and running in unison for a cool down before exiting the stage. Overall, the collection showcased a chic and more stylish spin on gym wear. Neon yellow was used as a frequent pop color. Red accents and bright prints decorated leggings. Quilted vests, cropped sweatshirts, and 3/4 length sheer ponchos were also key pieces. If this show is any indication, next spring and summer is all about bringing your daytime style with you to the gym as your newest workout accessory.
