Midnight Romance, the new fragrance by Ralph Lauren hits counters this month at select retail stores. Whereas the original Romance scent is much lighter and more innocent, Midnight Romance expresses a sensual mystique of a woman.
The floriental juice includes top notes of raspberry, Italian bergamot and juicy lychee. The heart embraces peony, jasmine sambac and freesia with a drydown of black vanilla, iris absolute and ambrox. Print and TV advertising was shot by Bruce Weber and features a new Ralph Lauren Fragrance face, Anna Selezneva, who also walked the Ralph Lauren runway fashion show. Midnight Romance Eau de Parfum is available in three sizes: 100ml. for $94, 50ml. for $74, and 30ml. for $52. Ancillary products include a 200ml. body moisturizer and shower & gel both retailing $41 and a 10ml. rollerball for $23.