Photo by Ricky Zehavi
New York’s landmark luxury store Bergdorf Goodman unveiled its holiday windows, keeping with the retailer’s tradition of storytelling. Last year’s theme was the Arts. This year the theme is entitled, “Brilliant Holiday”, as the Fifth Avenue windows between 57th and 58th streets applaud Swarovski’s world- renowned crystals. Swarovski is celebrating their 120th anniversary and their new tome published by Rizzoli, Swarovski: Celebrating a History of Collaborations in Fashion, Jewelry, Performance, and Design.
Bergdorf’s central window illustrates “The Birthday Party”, paying homage to Swarovski’s illuminating history by featuring crystals throughout the display in wallpaper, party favors, chandeliers and in twelve birthstone cakes, representing the months of the year.
Each seasonal window exemplifies different aspects of Brilliant Holiday such as The Crown Jewels window- A plush red velvet jewelry box holding crystallized suits of armor, bedazzled lions and a crown.
The Crystal Ball window is mesmerizing, and it is centered on a crystal-encrusted fortuneteller’s world. The Crystal Cavern window is a true hidden gem, highlighting a dreamlike cave adorned in amethyst while the Treasure Chest window depicts a sculpture of Neptune in Swarovski pearls and sea creatures decked in crystals as well.
Selecting Swarovski for this year’s theme parallels with Bergdorf’s initiative as they launch a five-year renovation of their main floor starting with the opening of the jewelry department December 12. “We were feeling especially sparkly this holiday season with the exciting opening of our new Jewelry Salon, and I could think of no better partner than Swarovski to celebrate the enchantment and brilliance of stones. Together, we hope to create an unprecedented collaboration in our showcase 5th Avenue windows, utilizing a multitude of beautiful little Swarovski crystals, set into scenes beyond imagination,” noted Linda Fargo, SVP, Fashion Office and Store Presentation at Bergdorf Goodman.
In addition, Swarovski has collaborated with Bergdorf Goodman and a few designer labels including Badgley Mischka, Naeem Khan, and Alice + Olivia to create an exclusive selection of gifts featuring embellished couture gowns, crystal jumpsuits and crystallized clutches.
Photo Credit: Ricky Zehavi
