Accessories Label Erin Dana Presents Summer Pop Up Shop At Dream Downtown

 

Summer is officially here. And now the flurry of lazy poolside afternoons have become more chic thanks to New-York based accessories brand Erin Dana. Erin Dana partners Creative Director, Erin Lichy and Chief Marketing Officer, Robyn Davidson have teamed up with Dream Downtown to present a Summer Thursdays Choker Bar at the hotel’s Dream Beach. The weekly pop-up also dubbed, #Erindanachokedup highlights the brand’s chokers in leather and exotics as well as beach hobos and pouchettes, some adorned with charming crocheted pom pom trim. An interactive bar is equipped for monogramming as well as engaging activities. Poolside posers can take Polaroid pics while purchasing chokers instead of the traditional mirror and partake in the brand’s “shotboard” of summer margaritas and smoothies to cool off while lounging. New colors and styles from the Choker Bar will rotate weekly to preserve the element of surprise so repeat visits are a must.

 

Launched in 2013, the direct to consumer brand has gained admirers from stylish It girls including Taylor Swift and Hannah Bronfman. It is manufactured in New York and sources local materials from the Garment District, Brooklyn, and Queens. Since sourcing is done locally, accessories can be created based on a customer’s liking in a few short weeks, instead of the industry standard lead -time of four to six months. Things are heating up this summer for Erin Dana with a pop-up scheduled in Southampton, and an appearance during Miami Swim Week at The Miami Beach Edition. Fingers crossed the brand will continue their partnership with the Dream Hotel Group as the luxury boutique hotel opens new locations including the Dream Hollywood slated to open this fall, Dream Nashville, as well as Dallas, Times Square and Palm Springs in 2018. A Dream Long Island City is also scheduled to open in 2019.