Macy’s New Program For Emerging Designers Fashion Incubators

Macy’s invited 18 emerging designers-in-residence from the Fashion Incubators Program to their corporate office in Herald Square. The designers met with Macy’s CEO Terry Lundgren, Macy’s executives and media to showcase their collection and reveal the list of stores that carry their assortment. The Fashion Incubators Program consists of designers-in-residence from the cities of San Francisco, Chicago, and Philadelphia. The program, which originated in Chicago in 2008, offers workspace, mentoring, and comprehensive courses to provide the necessary tools that would assist in developing a successful fashion company. Courses include retail pricing and cost analysis, distribution, sourcing and production.

Shelby Steiner, a designer from Chicago creates contemporary women’s apparel for the modern tomboy, offering interchangeable pieces that could be layered on top, and together. “ Women are most attractive when they are not trying-and preferably in oversized everything,” Steiner stated.

Sarah Liller, from San Francisco and graduate of Parson’s School of Design creates unique pieces on wearable classics making them easy to care for and wear. Her collection is available at a number of stores in the Bay Area and online. www.sarahliller.com