Tourneau, the luxury watch retailer opened its third Manhattan store at 3 Bryant Park, on the corner of 6^th Avenue and 42^nd To mark the occasion, and to kick off the brand’s 115^th Anniversary celebration, a ribbon cutting ceremony was held on Monday with Tourneau’s CEO Ira Melnitsky, and SVP of Retail, Larry Barkley and TONY award actor Jefferson Mays. The newest space is 3,330 square foot and features over 17 premiere luxury watch brands. Rolex, Cartier, Jaeger-LeCoultre, Panerai, IWC, Breitling, Tudor and Longines have their own in-store shops. Additional brands include Franck Muller, GlashütteOriginal, Bell and Ross, Devon, Bucherer, Nomos, Frederique Constant, Hamilton, Ball Watch and Casio and Tourneau’s own watch brand, TNY, and their Certified Pre-Owned timepiece collection. In honor of the new location, Tourneau is offering a promotion where customers making a purchase over $3,000 at the Bryant Park store will receive two tickets to A Gentleman’s Guide To Love & Murder. Tourneau is part of the retail emergence to revive the area into luxury retail shopping district, which will include cult favorite SoulCycle and a café/food hall Whole Foods.

Photo: Jeff Fried