Target Reveals Their Next Designer Collaboration, Lilly Pulitzer For Target

Leave it to Target and Lilly Pulitzer to turn a wintry snowy day in New York into sunshine with pink, filled one with pops of print and color. Target revealed their next designer collaboration: Lilly Pulitzer for Target today at the Four Seasons Restaurant Pool Room. Editors were presented with the collection in a room transformed into Palm Beach, the birthplace of the brand.

The 250-piece assortment will include women and girls apparel, accessories and shoes as well as home accessories and beach gear. The collection will highlight 15 limited-edition prints created exclusively for the collaboration. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection, “ noted Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. The limited edition collection will be available at all Target stores in the U.S. and Canada and on Target.com April 19.

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