BeautyCon New York and ELLE Kick Off 2014 Event Series

June 7, 2014/in Beauty/by Stephanie Redhead

To inaugurate the beginning of summer BeautyCon and ELLE partnered to host an all day summit for beauty and fashion innovators at Pier 36 (Basketball City), here in New York. The gathering drew over 4,500 beauty junkies to shop, attend panels, observe demos, and schmooze with beauty experts, editors, celebrities, bloggers and YouTube personalities. Additional sponsors included NYX Cosmetics, bareMinerals, Revlon, Tarte Cosmetics, American Apparel and StyleHaul. Guests including Joe Zee, Jay Manuel, Whitney Port, YouTube’s KandeeJohnson, and Reward Style’s Amber Venz held panel discussions on subjects ranging from The Rise of Digital Influence, to Diva: The Female Version of a Hustler. However our preferred dialogue with enthusiasts is: What’s In Your Make-Up bag? “Shu Uemura Hard Formula Brow Pencil”, shared ELLE Beauty and Fitness Director, Emily Doherty. The Social NY tapped the beauty professional to review the top inspiring trends spotted such as bold lashes, dewy-looking skin, and the contents in one’s make-up bag. “Eve Lom concealer, Ilia mascara, RMK eyebrow pencil and make-up by British artist Charlotte Tilbury, (slated to arrive in the US this September)”, were revealed during our chat. The summit created an ambience that inspired and fostered a growing generation of online fashion and beauty leaders. BeautyCon will continue its series with stops in Los Angeles, Houston and London later this year.

Jourdan Dunn Is the New Face for Maybelline

April 17, 2014/in Beauty/by Stephanie Redhead

The New Vision Of Beauty- Lupita Wyong’o Lancôme Brand Ambassadress

April 8, 2014/in Beauty, News + Features/by Stephanie Redhead

Lupita Nygong’o Joins Lancome Brand Ambassadress

Academy Award winning actress Lupita Nyong’o will now include Brand Ambassadress on her growing resume as Maison Lancôme has just announced she is their new brand ambassadress. The 31-year old, Mexican/Kenyan actress and Yale graduate is the fourth Academy Award® winning Lancôme ambassadress, joining Julia Roberts and Kate Winslet. “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman, “ noted Xavier Vey, President of Lancôme USA, “Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women. This summer Lupita Nyong’o will be seen in campaigns lensed by photographers Mert Alas and Marcus Piggott. She is currently in the action thriller Non-Stop with Liam Neeson and Julianne Moore. “I am truly honored to join the Maison Lancome, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” revealed Nyong’o.

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A New Scent: Sofia Vergara Launches Fragrance

April 8, 2014/in Beauty/by Stephanie Redhead

Sofia Vergara Launches New Scent Exclusively On HSN

Actress Sofia Vergara best known for her role on ABC’s Modern Family will launch her first scent, Sofia by Sofia Vergara, exclusively on HSN April 24^thand later will rollout nationwide to retailers in September. “I wanted to bring a little bit of which I am, my ethnicity and create a fragrance that is a true reflection of me,” mentioned Vergara when discussing her new scent. The fragrance includes top notes of blackberry, sparkling cassis buds and plum. The heart embodies purple violet, Colombian rose and Colombian Orchid with a drydown of earthy woods, vanilla, and sandalwood. The Eau de Parfum retails for $55 (100ml.) or $48 (50ml.) and a shimmer body lotion for $30.

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Celebrate International Women’s Day With Pretty Powerful Mascara

March 11, 2014/in Beauty/by Stephanie Redhead

Pretty Powerful Mascara Marks International Women’s Day

In honor of International Women’s Day, Bobbi Brown Cosmetics presented Pretty Powerful Mascara, an innovative all-in-one formula equipped to lengthen, thicken, and define lashes without flaking, smearing, smudging or clumping.

Pretty Powerful Mascara will be available for purchase in the US, UK, Korea, and South Africa where every cent of the retail price will be donated to the beneficiaries of the Pretty Powerful Campaign, including The Girl Rising Fund, for women and girls that are aligned with the mission to empower women and girls through education. “Pretty powerful is a campaign that focuses on confidence”, says Bobbi Brown, Founder & COO of Bobbi Brown Cosmetics, “ Nothing makes a woman or girl feel more confident than being educated and gaining the knowledge and skills to better her life and the lives of her family and community.” The limited edition tube is fashioned in Bobbi’s signature pink with the campaign’s logo and retails for $25.

To purchase the Pretty Powerful Mascara, and to learn more about supporting The Pretty Powerful Campaign for Women & Girls, visit Bobbi Brown Cosmetics online at www.bobbibrowncosmetics.com.