To inaugurate the beginning of summer BeautyCon and ELLE partnered to host an all day summit for beauty and fashion innovators at Pier 36 (Basketball City), here in New York. The gathering drew over 4,500 beauty junkies to shop, attend panels, observe demos, and schmooze with beauty experts, editors, celebrities, bloggers and YouTube personalities. Additional sponsors included NYX Cosmetics, bareMinerals, Revlon, Tarte Cosmetics, American Apparel and StyleHaul. Guests including Joe Zee, Jay Manuel, Whitney Port, YouTube’s KandeeJohnson, and Reward Style’s Amber Venz held panel discussions on subjects ranging from The Rise of Digital Influence, to Diva: The Female Version of a Hustler. However our preferred dialogue with enthusiasts is: What’s In Your Make-Up bag? “Shu Uemura Hard Formula Brow Pencil”, shared ELLE Beauty and Fitness Director, Emily Doherty. The Social NY tapped the beauty professional to review the top inspiring trends spotted such as bold lashes, dewy-looking skin, and the contents in one’s make-up bag. “Eve Lom concealer, Ilia mascara, RMK eyebrow pencil and make-up by British artist Charlotte Tilbury, (slated to arrive in the US this September)”, were revealed during our chat. The summit created an ambience that inspired and fostered a growing generation of online fashion and beauty leaders. BeautyCon will continue its series with stops in Los Angeles, Houston and London later this year.