beauty | Page 12 of 15 | The Social NY

H&M Unveils New Beauty Line

May 14, 2015/in Beauty/by Stephanie Redhead

H&M is creating ‘fashion for the face’ by launching a new full range beauty line scheduled to arrive in stores this fall. The collection will feature an array of makeup, haircare, and body care as well as beauty tools. The fast-fashion retailer will create dedicated beauty areas within their stores to make the shopping experience for trends effortless. The initial launch will include over 700 products, followed by new and limited-edition color collections each season. Customers will get excited with colors, whether their look is natural, classic or fashion-forward. H&M’s new beauty line will replace existing beauty products featured at H&M and will include two added collections. One, a premium beauty line and a Conscious assortment of Ecocert-approved sustainable products.

Photo: Courtesy H&M

Essie Launches Gel- Setter

April 19, 2015/in Beauty/by Stephanie Redhead

Manis and pedis are on the move thanks to Essie, the visionaries in nail lacquer as they introduce their latest product, Gel•Setter for the girl on the go. Gel•setter encompasses everything you love about a gel-like look manicure sans the gel curing time. It features technology that provides a lush coating with deep shine and anti-chip properties. Since LED/UVB light lamps are not required this amazing top coat is the perfect traveling accessory for jet-setters. Essie’s gel•setter will retail at $10 and will be available online at essie.com beginning May 19.

Rachel Zoe Launches Box Of Style

March 2, 2015/in News + Features/by Stephanie Redhead

Celebrity stylist and fashion designer Rachel Zoe is joining the rise of the subscription boxes by introducing “Box Of Style”. Who doesn’t like receiving a package in the mail filled with new goodies waiting to be discovered! Curated by Zoe and the Rachel Zoe Report editors, Box Of Style is a quarterly subscription service that will contain five to eight trendy pieces each season. Beginning March 9, customers can sign up to receive the first box that will ship just in time for spring and will include a Miansi modern screw cuff, (retail price $200) and additional favorites in fashion, beauty and lifestyle. Boxes are valued at $100 per season or $350 for a full year. Not bad, since each box contains over $300 worth of chic finds! E-commerce has reached a new level. With the demanding schedules and life moving pretty fast a company eager to make daily life more convenient by delivering items directly to your doorstep is a fabulous idea.